Far East Horizon and Seth Media Plan to Jointly Create Resource Integration Platform for Cinemas
On November 24th, 2016, Far East Horizon reached a strategic agreement with Seth Media Holdings in Shanghai. The two sides reached a comprehensive strategic agreement to create a resource integration platform for cinemas. Far East Horizon Co., Ltd. Senior Deputy Vice President Cao Jian, Electronic Information Business Unit General Manager Zhan Jing, and Industry Operations Director Ma Yanwu, along with Seth Media Chairman Lin Yu and Executive Directors Fang Xing and Wu Huazhen, attended the signing ceremony.
Seth Media Holdings (NEEQ: 8314932) listed on the New Third Board on December 2014, and was selected for the main Innovation Level in June 2016. The company’s proprietary online movie ticketing platform, “Firefly”, already has access to more than 5,000 cinemas nationwide, and cooperates with many national brands.
Through this cooperation, Seth Media will bring its advantages in branding, operations, technology, and upstream/downstream resources and other advantages in the marketing services field into play. Far East Horizon will fully leverage its resource advantages it has developed in the big culture and big entertainment industries. Together, they are creating a resource integration platform that is built around the ticketing business, providing corporate clients, advertisers, filmmakers, distributors, and individual consumers with comprehensive ticketing solutions and services, with cinemas as venues and hubs.